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Filippa Knutsson and Patrik Kihlborg are the two founders of the Swedish brand Filippa K. Both Filippa and Patrik came from Filippa's parents' family business, which also sells clothes. Therefore, experience and drive was there from the start. Later, Karin Segerblom came to the new firm. The three saw a gap in the market. There was no uncomplicated, but still modern fashion, which also was suited for any occasion. 

Their philosophy is to make simple styles with a high quality. There is always attention to future trends, where Filippa K advocates and combining trends with classic design. And though the quality is high, the prices are good.

Filippa K is sold in over 20 countries worldwide, spread over 750 carefully selected stores. Besides these, Filippa K has opened around 40 concept stores.